Ball Interview Kasper Philipsen: The brand was born in 1974 in Rimini from an idea by Aldo Ciavatta and marked the beginning of a new era for jeans, denim and their role in fashion. BALL was the first company to introduce the concept of stonewash treatment and to improve the fit and comfort of the fabric. Precisely in those years, denim products became an integral part of clothing collections – an event indicative of the fashion landscape at the time.
Ciavatta also revolutionized product development, taking inspiration from the American dream. He was able to reinterpret and innovate the garments by adding particular details and unique elements, two aspects that have always remained inherent to the brand since then.
BALL was a great success in Italy, defining the fashion of the Seventies and Eighties with loose, colorful and logoed sweatshirts and T-shirts that paired well with the perfect cut of jeans. The brand has managed to establish itself on the market thanks to immediately recognizable products, and in particular jeans with the iconic double flap. Then the collections began to become popular throughout Europe and BALL made its way among the market leaders in Italy, southern Europe, Germany, Belgium, Holland and above all in Scandinavia, where the company is based today.
1989 the owner closed its doors, but Germany, Belgium and Scandinavia retained the production license and sales continued until 1998. 2021, a young Danish woman bought back the rights to the brand globally and started the relaunch, mainly with the intention of bringing the iconic sweatshirt back into fashion
We have immense respect for its history, especially considering that it has dominated the market. Believe that by immersing ourselves in the products and drawing on the solid values that have always inspired the brand and its production, BALL will be able to regain the position it deserves.
There are not many names that, even after 50 years, manage to make customers fall in love. BALL still has a unique charm, and that is exactly what we want to convey to the public. Demand is already very strong and we can’t wait to present a full Collection for Autumn/Winter 2024
Our philosophy is to be inspired by the fabulous products of the origins and reinterpret them to adapt them to the present. For production, we are oriented towards Europe: the jeans will be made in Italian factories, some of which have a historical connection with BALL, which dates back to the Seventies and Eighties. The T-shirts, sweatshirts and knitwear will be produced mainly in Italy and Portugal.
Yes, we will present a wide range of models that interpret and renew the archive ones. We worked a lot on stonewash jeans and sweatshirts, the brand’s most recognizable products. The logo will also be clearly visible on several items and we are thrilled that BALL’s distinctive features will be found in the 2024 collection.
The first collection will be dedicated to women’s models and we will target customers who are attentive to quality and style and who purchase with awareness. We will offer products designed to last, replicating silhouettes and cuts. It is difficult to establish a specific target, because our products can be worn by practically everyone. We want to create a strong style, suitable for today’s women and hope that the variety of products and recognizable details reflects customers’ expectations and convinces them, regardless of age or geographical area.
Our price and quality range is in line with what the brand has always maintained. Quality features and fabrics and attention to washing and processing procedures. We want to guarantee excellent value for money, but without being the cheapest choice on the shelves.
We expect to gain a solid position, focusing on five-pocket denim and plan to relaunch the brand by extending distribution to a large part of Europe from the first season. Continue our journey by focusing on the most interesting retailers, who have already demonstrated their firm belief in the brand.
DK Company acquires BALL and relaunches the brand
with an exclusive women’s collection, arriving in January 2024
The relaunch of BALL proves not only that
the long-lasting legacy of the brand, but
also his unwavering commitment to
redefine denim and transform it into
a fashion manifesto. Instilled by
founder Aldo Ciavatta in 1974, lo
BALL’s visionary spirit is ready to
conquer the center once again
of the scene, with a clever mix of
nostalgia and modernity. The relaunch yes
will open with an exclusive collection
woman, carefully designed for
reflect the historic charm of
brands. They will be the masters
reinterpretations in a new way of
great classics such as denim, jeans
and activewear capable of combining
style and comfort.
Aware of the company’s fortunate history in
men’s sector, the team is already doing well
thinking of presenting in the future
a male counterpart, who yes
promises to be full of proposals for everyone
tastes.
The relaunch will consist of two collections
annual, to which they will be added
copious stocks of continuous products
(NOOS, Never Out of Stock) for
which will range between the bases of the
wardrobe: classic jeans, sweaters
comfortable, T-shirts, sweatshirts, outerwear and
accessories.
To promote sustainability and
the adoption of ethical practices, BALL has
decided to focus on factories
European standards and the quality of the materials,
marketing products that
they embody not only the latter
trends, but also a profound
respect for the environment. The fabrics
sustainable, in particular, they will be
undisputed protagonists of all
collections, in line with the idea of DK
Company that fashion has a duty
to safeguard the world in which
we live.
The final objective of the operation
is to give the brand a presence back
international, organizing a
widespread wholesale network in the main areas
European markets: Italy, Spain,
Belgium, Netherlands, Germany,
Denmark, Norway, Sweden and
Finland.
The collections and the legendary history
of BALL will be revealed to customers in
next year’s course on the new
official website, while for operators
of the sector the appointment is at
Copenhagen International Fashion
Fair (CIFF) to be held between 31
January and February 2
For furher information please contact:
AGENT ITALY – Ball Interview Kasper Philipsen
BCEvolution srl
Andrea Carmenati
+39 06 50 20 400
andreacarmenati@badii.it
MARKETING OFFICE
Bettina Schytt Therkelsen,
Marketing Manager
beste@dkcompany.com
+45 51914696
