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About Weekend Offender eng
Founded in 2004 by Sam Jones and Rydian Powell, Weekend Offender is a British brand that has transformed rebellion into style. Born on the streets and terraces of England, the brand has captured the essence of urban subcultures, fusing casual influences, music, cinema, and everyday life. Today, WO is an international reference for those who love to dress with authenticity and irony, while always maintaining an independent spirit. Each collection is a tribute to youth culture and those who choose to live without compromise.
Our Philosophy
WO was born as an ode to the freedom of expression and rebellious spirit of British youth culture. The brand rejects the conventions of glossy fashion to embrace an authentic, direct, and personality-rich aesthetic. Each piece tells a story of music, cinema, street life, and subcultures—from terrace casuals to the acid house scene. Our goal is simple: to dress those who aren’t afraid to stand out, those who live with irony, character, and uncompromising style.
Our Product
The Weekend Offender collections combine functionality with urban attitude, offering garments that blend comfort, quality, and unmistakable design. Graphic T-shirts, technical outerwear, and sharp-cut knitwear represent the perfect balance between casual style and independent spirit. Every detail—from the durable fabrics to the bold prints—reflects the essence of the brand: energy, courage, and originality. Wearing WO means entering a world where fashion and culture merge into a single, authentic style statement.
Badii Fashion Group & Weekend Offender
Badii Fashion Group, now BRAND DISTRIBUTOR ITALIA, has represented Weekend Offender in Italy since 2014.