ABOUT

Badii Fashion Agency, we must change the present to enter the future.

Balance, versatility, transversality: substance. The story, of Agency Fashion Badii clothing representations, starts far away and has its roots in the business vocation of Bruno Badii, founder of the Company, who in the 1930s began his activity in Rome. ( Il Messaggero News Paper )

Then the war, a stop for a few years, until the dawn of the postwar period in an Italy breathing a desire for rebirth. In the late 1960s, still very young, Maurizio joins his father so ten years later he lays the foundations of the Company we know today.

But what is Agency Fashion Badii? What distinguishes it from everyone else? First of all we are a Family… All the Companies we represent, whether Italian or foreign, create with us a relationship made of empathy and trust : that is why with us they feel “at home”, that is, part of our Family.

Badii Fashion Agency the meeting point where our interlocutors create relationships, weave relationships that generate business, based in Rome.

For them we do research, projects and then build opportunities for growth.
That is why we like to call them “Partners”, whether they are suppliers and/or customers, and our mission is to build concrete things with them that last over time.
They trust us, our choices to the point of creating friendship relationships, which in many cases have lasted for over 30 years.

We know the market, its dynamics and we know how to intercept the processes that lead to change.

ACTIVITIES

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Badii Fashion Agency was born from the interaction and constant integration between the various areas of interest of the group: the Maurizio Badii e C. as Family Holding; Badii & Partners for the Italy market; Wiz for Lazio and Sardinia; BCEvolution for the Italy market; GEM Corporation for ready-to-wear fashion distribution and Ge.Co. for Licensing and consulting, which is also responsible for research and retail management.

Our business, Badii Fashion Agency, is divided between the Italy, Lazio, Retail and Licensing Agency:

• Lazio we manage as Agents and/or Distributors women’s brands positioned in the medium-high segments of the market.

• Italy we are General Agents and/or Distributors for men, women and accessories for medium to high market segmentation. We are considered by the foreign principals as their “branch” in Italy, that is, instead of opening direct spaces for them, they entrust us with the task of promoting and managing their brands at 360° and consequently we have created an “outsourcing” structure, where for each sector we involve the best professionals available on the market.

• Retail, we have opened and are opening, in collaboration with the client companies, mono-brand points of sale throughout the country.

• Licensing We have been carrying on since 1986 with Ge.Co. the activity for important Italian or foreign brands/griffes and also commercial consulting.

TEAM BADII FASHION AGENCY

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