THE FASHION SUPPLY CHAIN
Our head office is embellished with contemporary Art Objects Showroom Badii that welcome our guests and accompany them along the path between the floors of the building. Works that through symbols and allegories tell our world, our history and our values.
The first work, of Art Objects Showroom Badii, is encountered immediately, as soon as you cross the entrance to our headquarters, on whose facade stands this majestic iron sculpture about 6 meters high, the work of Veronica Tamburella, entitled “Tarots, the fashion chain”.
Through four figures from the arcana of the tarot, the work tells by analogy the path of the fashion chain, from the initial idea to its diffusion on the market.
The journey begins from the bottom up:
- At the beginning of everything there is the idea, symbolized by the arcane 11 “the Strength“, which represents the creative power at the base of the path (the fashion that comes from an intuition)
- It continues with industry, symbolized by the arcane “the Cart“, the guide of the energies, or rather the necessary dimension for the unstoppable motion of the expansion of an initial idea that needs a structure in order for it to find realization (from initial intuition to production)
- Subsequently we find the arcane “the Fool” which symbolizes the intermediation, which represents the free energy that the idea needs to manifest itself, in other words the diffusion channels of fashion
- Finally we come to “the Sun“, the arcane that represents the consumer, symbol of diffusion and reciprocity, therefore of the market in which the path of the initial idea ends, which has been realised, disseminated and consumed.
LE ALLEGORIE
Walking down the stairs leading from the offices to the showrooms, one encounters seven paintings created by the artist Veronica Tamburella using the technique of polymateric high relief that represent, in order: 1st floor ‘Janus’, 2nd floor ‘Hypnos’ and ‘Dionysus’ 3rd ‘Aphrodite’ and “Prometheus” 4th ‘the Muses’ 5th ‘the Sphinx’
GIANO
God with a double face, symbol of entrance and exit, guardian of entrances and exits, looking to the future and to the past, ambiguously protecting every threshold.
HYPNOS
Personification of sleep and dream, it connects the two worlds where creation reaches possibility in the limit of hypnosis
DIONISIO
Dio dell’ebrezza e dell’estasi, danza con l’uomo sulla soglia dell’ispirazione
AFRODITE
Goddess of love and what is in the spirit, as well as in the flesh, moves desire and passion.
PROMETEO
It symbolises faith in humanity. With the gift of prophecy, it brings the “spark” to the burning man.
LE MUSE
Incarnano grazia, bellezza, arti e scienze. Presiedono l’ispirazione dell’animo sussurrando l’armonia dei punti tra i quali l’uomo si costituisce.
LA SFINGE
A repository of mysteries, it is the symbol of the eternal question of the nature of man’s existence and the path to which it leads.
THE MURAL OF ATOCHE
Outside our premises, Peruvian artist Carlos Atoche has created a mural entitled “La Nike”, reworking the image by virtue of its location.
WOMAN THROUGH THE CENTURIES
On the third floor of our building are five mosaics by Claudia Tedeschi, a lecturer at the Brera Academy, which tell the story of fashion over the centuries through five icons of femininity
CLEOPATRA
First century BC
BIKINI
Allegory of the Piazza Armerina (Enna) mosaic, third century AD, as the first example of a woman in a bikini in the history of art
LA PRIMAVERA
Botticelli, XV secolo
LA CONTESSA DI CASTIGLIONE
XIX secolo
MARILYN MONROE
XX Secolo