Founded in 1991 in Vejle, Denmark, B.young has established itself as a benchmark in the European retail fashion scene, embodying the clean, functional aesthetic typical of Scandinavian design. Part of the prestigious DK Company group, the brand was born with a clear mission: to offer women around the world collections that capture the latest trends without sacrificing quality. For B.young, fashion is not just about clothing, but an expression of joy and enthusiasm, where every detail is designed to enhance the wearer’s natural beauty.
B.young collections are designed for the dynamic woman who thrives in the city and her many commitments with ease. The brand offers a complete wardrobe ranging from tailored outerwear and soft knitwear to perfectly fitting jeans and flowing dresses in vibrant prints. Each season, B.young tells a new style story through six annual collections, ensuring a flawless mix of trendy must-haves and a line of essential basics. The “Value for Money” philosophy is reflected in a product that combines sophisticated design with a competitive price point, allowing every woman to update her look with awareness and originality.
For B.young, “being young” isn’t a matter of age, but a state of mind characterized by optimism and energy. This inclusive approach translates into a concrete commitment to sustainability and ethical production: the brand constantly works to reduce its environmental impact through responsible sourcing and long-lasting materials. Choosing B.young means embracing a fashion that celebrates individuality and the freedom to be yourself at all times, from leisure to professional settings.
Badii Fashion Group
B.young (DK Company group) is a brand of the Badii Fashion Group with Master Agency Italy and Agenzia Lazio
CONTACT BYOUNG MASTER AGENCY ITALIA
Badii Fashion Group
Via dei granatieri 58, Roma 00143
Telefono +39 06 502 0400
customerservice@badii.it