Casual Friday was born from the idea that personal style should never be sacrificed for formality. Blending the essentiality of Scandinavian design with a contemporary vision, the brand celebrates “the art of informality.” It’s not just about dressing more comfortably, but about reinterpreting classic men’s silhouettes through refined materials and sartorial attention to detail. It’s a collection designed for the man who wants to feel comfortable without sacrificing a polished image, making every outfit a statement of confidence and ease.
The brand’s roots lie in a legacy that challenges the rigid codes of office attire, bringing a touch of freshness to everyday wardrobes. Casual Friday focuses on tangible quality: carefully selected fabrics and artisanal craftsmanship elevate versatile pieces like deconstructed blazers, fine knitwear, and impeccably tailored trousers. Each piece is designed to adapt to the rhythms of modern life, allowing you to effortlessly transition from a business meeting to a cocktail hour in the city, always maintaining a perfect balance between elegance and relaxation.
We believe that the way we dress reflects who we are and the values we hold dear. That’s why Casual Friday doesn’t just follow trends; it creates long-lasting pieces, designed for those who live their lives with passion and creativity. Choosing this brand means embracing an aesthetic that enhances the individual, offering the freedom to express one’s identity through a unique blend of art, fabrics, and design. It’s the ultimate tribute to a dynamic lifestyle, where comfort becomes the ultimate form of style.
Badii Fashion Group
Casual Friday, part of the DK Company group, joined the Badii Fashion Group brand portfolio in 2001 as Master Agency Italia and Agenzia Lazio.
CONTACTS CASUAL FRIDAY MASTER AGENCY ITALIA
Badii Fashion Group
Via dei granatieri 58, Roma 00143
Telefono +39 06 502 0400
customerservice@badii.it