Below is an excerpt from the article by the wonderful journalist Karen Leonardi.

From the miniskirt to the present day, 90 years of history of the Badii Group.

It was among the first fashion agencies in the 1960s to launch the miniskirt in Rome, one of the most revolutionary symbols in the history of postwar Italy, still traditionalist. And now the Badii Fashion Group, an all-Italian story founded in 1935 by Bruno Badii and born as a street vendor, turns 90. At a time when the capital was experiencing the cultural ferment of the Piper Club, cinema, and la dolce vita, the agency’s vision opened the city to international tastes, thanks in part to the arrival of Maurizio Badii, who joined the family business in 1969.

If the “mini”— the short skirt imported from Swinging London — is causing a stir for its audacity, it’s because behind it lies a network of agents and showrooms that made it accessible to large-scale retailers… CONTINUE READING THE BADII ARTICLE IN “IL MESSAGGERO”.

L'articolo Il Messaggero Eng proviene da Badii Fashion Group.

Ichi Party 25 years

Ichi celebrated its 25th anniversary with an extraordinary event in Rome inviting all its partners worldwide, with the support of the Badii Fashion Group organization.

The day of September 17, 2024 marked an important milestone for the Danish fashion brand, a simbol of modern style. Aunique opportunity to celebrate Ichi’s global succes and to strengthen the bond with its collaborators.

Ichi: 25 years of style and innovation.

Founded in 1999, Ichi is part of DK company group and has become a reference brand ion the fashion sector. Whit its minimalist style, but always in step with trends the brands has managed to conquer a large audience, growing steadily over the years.

Ichi’s future

Whit 25 years of success behind him, Ichi looks to the future with confidence and ambition. Present in 47 Countries with more than 1800 Stores, the brand continues to innovate while keeping quality and design at the center of it’s work.

The Rome event marks the beginning of a new chapter for Ichi, with the aim of  further consalidating it’s global expansion.

The Badii Fashion Group, whit it’s organizational structure since 1935, it is ready to support the Danish brand to expand its diffusion, notoriety and development in Italy.

L'articolo Ichi Party 25 years proviene da Badii Fashion Group.

Fashion Distribution System The myriad of small and medium-sized clothing and

fashion accessories shops, which populate the streets of Italian towns and cities

scattered everywhere and to this day they appear to be around 78,000

(Unioncamere and Infocamere December 2023), yes they cling to end-of-season

sales like a life preserver . . . so as not to drown. . . the sales dates are the first of July

for PE and the first of January for AI: let’s not lose sight of these dates which will

be fundamental for the following.

As is well known, sales sales are now effective no later than two o’clock weeks

from the beginning and then a slow agony where the only certainty is: “how

much money we are losing.” The obstinacy with which they carry them forward is

what for the PE continues until the end of September and for AI until the end of

February if not halfway March!

We are missing the point that this behavior leads to products being put up for

sale of the new seasons late, i.e. for AI only from October and for PE from mid-

October March forward, i.e. we would have the presumption of having sell outs at

full prices for only 3.5 months in PE and 3 months for AI and here with the

aggravating circumstance of BlackFriday” (see my 2022 post also on Linkedin)

which reduces the marginality.

The Sell Out Dilemma: How to Increase Full Price Sales.

The question that the enlightened are asking is how this is possible in a short

time bring sell outs at full price to 50% or 60% of the input: The answer is given

by the markets of Northern Europe or the international chains that after 2

weeks of sales, they immediately insert the company’s products new

season, dividing the point of sale into old and new products.

If the less short-sighted imitated them, we would have 5.5 months for both

seasons of sales at full prices: the experience of Northern Europe or the large

chains international, they teach us that a product is purchased correctly

brings about 11% of sell out per month, i.e. 55% of sales before the sales.

What is certain is that if we have purchased unsellable things it is preferable, if

possible, ask the manufacturing companies to replace them or tragically

alternatively remove them from the windows and then sell them off, because

anyway yes it is a wrong purchase and this can happen, in Fashion Distribution

System.

The Paradox of the Retail Sector in the Fashion Distribution System: Selling

the Unsellable to the detriment of the New

What is happening in Italia is the paradox of the “dog who yes  bite the tail”, or to

get rid of the inventory or goods bought badly, we don’t put new goods on

sale for later consequently create new inventories for having given little time to

products, to leave the store.

Another fundamental note is not to “restock what is sold” for attempt to sell what

is unsellable: such behavior typically “local” creates a double damage that no one

notices and/or takes into account.

I fear that if we do not put into practice what has been reported above, “we will

go to crash into a wall” and as usual, blaming facts  external contingents

and never to our short-sightedness. . .

L'articolo Fashion Distribution System proviene da Badii Fashion Group.

It is undeniable that the Internet and e-commerce have already revolutionized apparel retail. In fact, the way people shop for clothing has changed dramatically in recent years.

If you decide to open an e-commerce site, we highly recommend Shopify, which is one of the world leaders in the sector. One of the reasons for this is that Shopify stands out for its ease of setup, which does not require great technical skills. Therefore, even beginners can launch their online store without much hassle.

Moreover, Shopify offers a professional design, as well as advanced features like SEO tools to improve your store’s visibility. Additionally, it provides the ability to sell on different platforms like Instagram and Amazon, which further expands your potential customer base. This makes Shopify a versatile solution for growing your online presence.

Another important advantage is that Shopify is reliable, secure, and offers excellent customer support, ensuring that your store runs smoothly at all times. Furthermore, detailed analytics tools will help you monitor and optimize your store’s performance, allowing you to make informed decisions about your business strategy.

Cost e-commerce clothing

In terms of cost, the monthly fee of around €28 represents a reasonable investment, especially when you consider it as a “virtual rental” for your online store. All in all, Shopify offers a well-rounded package that combines ease of use, powerful features, and affordability, making it an ideal platform for launching your e-commerce site

Today, however, we want to bring your attention to another solution offered by Shopify: Shopify Starter.

This alternative is designed for those who want to start selling online without having to manage a complete e-commerce site.

Shopify Starter is ideal for those who want to sell on social media (like Instagram, Facebook, TikTok) through direct links that can be shared via email, WhatsApp, and other platforms.

Customers can purchase directly through these links, making the shopping experience simple and immediate.

Shopify Starter includes tools for adding and managing products, including descriptions, images, and variations.

It offers inventory management capabilities, ensuring that product data is always up to date.

Designed to be easy to set up and use, Shopify Starter is also perfect for those without technical experience or time to dedicate to complex e-commerce.

Monthly cost €5 with higher commissions (around 5%) compared to the commissions applied on sales via e-commerce.

Essentially, we can no longer wait for customers to cross the threshold of our physical store as in the past.

We need to stimulate customer interest with new, simple possibilities to integrate into our daily lives.

With Shopify Starter, you can start selling online easily and quickly, adapting to the needs of the modern market.

Obviously the concept that e-commerce is something more structured and professional remains valid and the sooner you start the better is.

L'articolo e-commerce proviene da Badii Fashion Group.

“Google my business” is a free service that gives us the opportunity to be present as a business on the map and on Google search.

It is a reality that 8 out of 10 people when they don’t know something open Google and ask for information. Like is a reality that we  orient ourselves in the city, with a smartphone in hand now, so being found as a business on Google becomes fundamental.

First step we go to the google.com/business page where we find all the advantages of this simple operation listed.

To log in, all you need is a Gmail email, if you haven’t already done it, the ideal would an email with the name of your shop such as luisashop@gmail.com.

Once log in, simply follow the steps indicated.

The following times, when we search for our business on Google, we will have a screen that allows us directly to modify the informations.

It is very important to update correct and useful information about our business, such as opening hours, telephone number and address.

In the menu at the top we find a very useful frequently asked questions page.

Google “Business Profile” represents an essential tool for commercial activities and is a first approach to the digital world.

It helps customers to discover your business and it also offers the possibility of managing and updating information in a simple and autonomous way.

It is certainly an important step for any business that wants to grow and make itself known in today’s world..

L'articolo Google my business proviene da Badii Fashion Group.

The Relaunch of an Icon

There are not many names that, even after 50 years, manage to mage customers fall in love. We are certain that Ball still has a unique charm, and that’s precisely what we want to give to the public.

Ball Interview Kasper Philipsen

CAN YOU TELL US ABOUT BALL’S HISTORY AND WHAT IT HAS REPRESENTED SINCE 1974, THE YEAR OF THE FOUNDATION?

Ball Interview Kasper Philipsen: The brand was born in 1974 in Rimini from an idea by Aldo Ciavatta and marked the beginning of a new era for jeans, denim and their role in fashion. BALL was the first company to introduce the concept of stonewash treatment and to improve the fit and comfort of the fabric. Precisely in those years, denim products became an integral part of clothing collections – an event indicative of the fashion landscape at the time.

Ciavatta also revolutionized product development, taking inspiration from the American dream. He was able to reinterpret and innovate the garments by adding particular details and unique elements, two aspects that have always remained inherent to the brand since then.

BALL was a great success in Italy, defining the fashion of the Seventies and Eighties with loose, colorful and logoed sweatshirts and T-shirts that paired well with the perfect cut of jeans. The brand has managed to establish itself on the market thanks to immediately recognizable products, and in particular jeans with the iconic double flap. Then the collections began to become popular throughout Europe and BALL made its way among the market leaders in Italy, southern Europe, Germany, Belgium, Holland and above all in Scandinavia, where the company is based today.

LA RINASCITA

1989 the owner closed its doors, but Germany, Belgium and Scandinavia retained the production license and sales continued until 1998.  2021, a young Danish woman bought back the rights to the brand globally and started the relaunch, mainly with the intention of bringing the iconic sweatshirt back into fashion

WHY DK COMPANY TO ACQUIRE AND RELAUNCH BALL?

We have immense respect for its history, especially considering that it has dominated the market. Believe that by immersing ourselves in the products and drawing on the solid values that have always inspired the brand and its production, BALL will be able to regain the position it deserves.

There are not many names that, even after 50 years, manage to make customers fall in love. BALL still has a unique charm, and that is exactly what we want to convey to the public. Demand is already very strong and we can’t wait to present a full Collection for Autumn/Winter 2024

WHAT ARE THE FOCUS POINTS OF BALL’S RELAUNCH?

Our philosophy is to be inspired by the fabulous products of the origins and reinterpret them to adapt them to the present. For production, we are oriented towards Europe: the jeans will be made in Italian factories, some of which have a historical connection with BALL, which dates back to the Seventies and Eighties. The T-shirts, sweatshirts and knitwear will be produced mainly in Italy and Portugal.

WILL THE COLLECTIONS ALSO INCLUDE THE FIRST, PIONEERING MODELS?

Yes, we will present a wide range of models that interpret and renew the archive ones. We worked a lot on stonewash jeans and sweatshirts, the brand’s most recognizable products. The logo will also be clearly visible on several items and we are thrilled that BALL’s distinctive features will be found in the 2024 collection.

WHAT IS SPECIAL ABOUT THIS NEW VERSION OF THE BRAND AND WHAT IS THE TARGET?

The first collection will be dedicated to women’s models and we will target customers who are attentive to quality and style and who purchase with awareness. We will offer products designed to last, replicating silhouettes and cuts. It is difficult to establish a specific target, because our products can be worn by practically everyone. We want to create a strong style, suitable for today’s women and hope that the variety of products and recognizable details reflects customers’ expectations and convinces them, regardless of age or geographical area.

PRICE RANGE

Our price and quality range is in line with what the brand has always maintained. Quality features and fabrics and attention to washing and processing procedures. We want to guarantee excellent value for money, but without being the cheapest choice on the shelves.

WHAT ARE YOUR EXPECTATIONS FOR BALL AFTER THE RELAUNCH? Ball Interview Kasper Philipsen

We expect to gain a solid position, focusing on five-pocket denim and plan to relaunch the brand by extending distribution to a large part of Europe from the first season. Continue our journey by focusing on the most interesting retailers, who have already demonstrated their firm belief in the brand.

REAWAKEN THE SPIRIT OF ITALIAN FASHION

DK Company acquires BALL and relaunches the brand

with an exclusive women’s collection, arriving in January 2024

BALL, THE ICONIC ITALIAN FASHION BRAND WHICH REVOLUTIONIZED THE CONCEPT OF DENIM IN THE SEVENTIES, IS PREPARING TO EXPERIENCE A SECOND SPRING AFTER THE ACQUISITION BY THE DANISH CONGLOMERATE DK COMPANY. THE RETURN WILL BE TRIUMPHAL AND IS SCHEDULED FOR JANUARY 2024
Ball Interview Kasper Philipsen

The relaunch of BALL proves not only that

the long-lasting legacy of the brand, but

also his unwavering commitment to

redefine denim and transform it into

a fashion manifesto. Instilled by

founder Aldo Ciavatta in 1974, lo

BALL’s visionary spirit is ready to

conquer the center once again

of the scene, with a clever mix of

nostalgia and modernity. The relaunch yes

will open with an exclusive collection

woman, carefully designed for

reflect the historic charm of

brands. They will be the masters

reinterpretations in a new way of

great classics such as denim, jeans

and activewear capable of combining

style and comfort.

RELAUNCH OF THE BRAND BALL

Aware of the company’s fortunate history in

men’s sector, the team is already doing well

thinking of presenting in the future

a male counterpart, who yes

promises to be full of proposals for everyone

tastes.

The relaunch will consist of two collections

annual, to which they will be added

copious stocks of continuous products

(NOOS, Never Out of Stock) for

which will range between the bases of the

wardrobe: classic jeans, sweaters

comfortable, T-shirts, sweatshirts, outerwear and

accessories.

SUSTAINABILITY

To promote sustainability and

the adoption of ethical practices, BALL has

decided to focus on factories

European standards and the quality of the materials,

marketing products that

they embody not only the latter

trends, but also a profound

respect for the environment. The fabrics

sustainable, in particular, they will be

undisputed protagonists of all

collections, in line with the idea of DK

Company that fashion has a duty

to safeguard the world in which

we live.

The final objective of the operation

is to give the brand a presence back

international, organizing a

widespread wholesale network in the main areas

European markets: Italy, Spain,

Belgium, Netherlands, Germany,

Denmark, Norway, Sweden and

Finland.

The collections and the legendary history

of BALL will be revealed to customers in

next year’s course on the new

official website, while for operators

of the sector the appointment is at

Copenhagen International Fashion

Fair (CIFF) to be held between 31

January and February 2

For furher information please contact:

AGENT ITALY  – Ball Interview Kasper Philipsen

BCEvolution srl

Andrea Carmenati

+39 06 50 20 400

andreacarmenati@badii.it

MARKETING OFFICE 

Bettina Schytt Therkelsen,

Marketing Manager

beste@dkcompany.com

+45 51914696

L'articolo Ball Interview Kasper Philipsen proviene da Badii Fashion Group.

New Showroom Badii: Since the year 1935, the Badii Fashion Group has played a key role in distributing the international fashion landscape, introducing prestigious brands and innovative trends to the public.

The historic showroom in via dei Granatieri in Rome has, over the years, become a point of reference for fashion enthusiasts and professionals.

The decision to renovate the entire space was guided by the desire to honor the past, while maintaining a fixed direction towards the future.

Remade with passion and dedication, this salon embodies the perfect union between the long history of the agency and the modernity of the fashion world.

Today, the showroom presents itself in a new light, celebrating a long heritage of experience, opening the doors to a contemporary vision of fashion.

L'articolo New Showroom Badii proviene da Badii Fashion Group.

Ball is back – In 1974 in Rimini, Aldo Ciavatta, with his well-known and respected reputation, chose to become self-employed and create something great, building on his years of experience, learning, and his vast network in the retail market.

Besides being an experienced and well-known actor in the jeans market, Aldo Ciavatta is also recognized as a very skilled, creative, innovative, and successful businessman, and this combination allowed Aldo to create history and bring “BALL” to life.

Aldo was greatly fascinated especially by the American university universe , and all his projects were based on and ispired by the American style, especially college sports such as polo, cricket, and baseball.

“Ball” quickly became a huge succes in Italy, and its success rapidly grew and spread throughout the rest of European within a few years.

Since 1976, “BALL” was launched in Scandinavia by two friends, both named Hans. The friends set out on a quest for happiness in Norway, after all suddenly one day, a huge chain of stores decided to acquire the brand, but certainly marked a turning point in the journey of the two friends.

In the years that followed, “BALL” grew enormously and quickly became well-known in the Scandinavian fashion industry.

During 1983, “BALL” introduced the first printed sweatshirt in Europe, marking a significant innovation in the fashion industry at the time

1998, Mr. Hans Gerhard Svarverud, who had become the only owner, passed away, and the company closed down a few years late

2020 “BALL®” is back!

After a break of 20-year, BALL® is back. Months of research and the examination of hundreds of old class photos, photo albums from the years between 1976 and 1996, and vintage styles have made it possible to recreate BALL®’s unique identity.

With the help of designers, stylists, and experts, the BALL® team has been able to recreate and modernize the unique fit and distinctive cut and has created a BALL® jeans collection with more attitude than ever.

Relaunch of BALL® jeans is a high-quality denim collection aimed at those who truly care about jeans.

Sweatshirt – Ball is Back

Finally the classic BALL® sweatshirts have also undergone a transformation through updates and redesigns as result, the bold design of the ’80s has been given new life once again. It’s a collection full of attitude moreover character that revives Europe’s first printed sweatshirt in a new and evolved version.

L'articolo Ball is back proviene da Badii Fashion Group.