Badii Fashion Group – eng

BADII FASHION GROUP

Badii Fashion Group is a clothing agency based in Rome.
Founded on the commercial vision of Bruno Badii in the 1930s, the Agency evolved and then, after the war, restarted with energy, accompanying the growth of the Italian market.
In the 1970s, Maurizio Badii gave new impetus to the Agency so that today, our team carries on this tradition with passion, expertise and an established network of contacts.
‘For over 50 years, we have been creating strategic connections between companies, suppliers and clients, building valuable relationships; we specialise in International Brands.’

ABOUT


OUR BRANDS


Welcome to our selection of international and non-international brands. We build strong bonds between brands and customers, fostering interactions between different trends, so our aim is to enhance every customer in the dynamic world of fashion.
We create a “tailor-made suit” for each brand, selecting ideal agents and outlets. As a result, we ensure targeted and optimal distribution. Moreover, thanks to our nationwide network, we cover all market segments for men, women and accessories.
Badii Fashion Group, Our approach to clothing guarantees a solid, growth-oriented relationship. Competence, reliability, authenticity and passion are the pillars of our identity.
Some brands are represented as the LAZIO agency and some as MASTER AGENCY ITALY.

ALL BRAND

SHOWROOM

Badii Fashion Group’s head office is located in Rome in the Eur district. We have a 3,000 square metre exhibition space, designed to welcome our customers and partners, in fact this environment offers an ideal setting for meetings with agents and representatives, as well as for the presentation of our brands.
Our exhibition space on the first, second and third floors of the building is designed to provide an immersive experience, in fact it allows customers to discover our products in a polished and professional environment.
Every detail is designed to ensure the best representation of the brands we manage, so the fourth and fifth floors are dedicated to the Commercial and Administrative offices.
We set up regular presentations to show the latest innovations and trends to industry experts.

HEADQUARTERS

FAQ

Master Agency Italy: Manages the exclusive representation of international brands throughout Italy, taking care of image, distribution and strategic positioning.

Lazio Agency: Handles the promotion and distribution of brands in the Lazio region, offering targeted support and capillary presence.

Agenzia Lazio has a 3,000 m² showroom in Rome’s EUR district, designed to present collections and facilitate meetings with clients and agents.

Offers customised strategies for each brand, ensuring effective positioning in the Italian market and supporting exclusive events.

Specialises in managing brands from Germany, Holland and Denmark, covering all market segments for men, women and accessories.

Specialised in the promotion and development of Italian brands, supporting their strategic distribution throughout the country. The agency takes care of the expansion of brands in all market segments, enhancing the excellence of Made in Italy.

Coordinates seasonal sales campaigns and organises events to promote the brands represented.