CLOTHING AND ACCESSORIES REPRESENTATIVE AGENCY SINCE 1935
Balance, versatility, transversality: Substance.
The history of Badii clothing representative agency goes back a long way and has its roots in the commercial vocation of Bruno Badii, founder of the company, who began his activity in the 1930s.
Then the war, a stop for a few years, until the dawn of the post-war period in an Italy that breathes a desire for rebirth.
At the end of the sixties, still very young, Maurizio joined his father and ten years later he laid the foundations of the company we know today.
But what is the Badii Fashion Group? What distinguishes it from all the others?
First of all we are a family…
All the companies we represent, whether Italian or foreign, create a relationship with us based on empathy and trust: this is why they feel “at home” with us, or rather part of our family.
Badii clothing representative agency the meeting point where our interlocutors create relationships, weave relationships that generate business.
For them we do research, projects to then build growth opportunities.
That’s why we like to call them “Partners”, whether they are suppliers and/or customers and our mission is to build concrete things with them that last over time.
They trust us, our choices up to creating relationships of friendship, which in many cases have lasted for over 30 years.
We know the market, its dynamics and know how to intercept the processes that lead to change.
We must change the present to enter the future.
1935 Bruno Badii starts his business as a traveling salesman
1946 Fashion representation agency for Lazio open by Bruno Badii
1969 In the family business enters Maurizio Badii.
1979 Maurizio Badii transforms the family business into a company called “Maurizio Badii e C. Srl”
1986 Licensing activity begins with the establishment of Ge.Co. srl
1988 The company expands its business throughout the country as “Badii & Partners”, bringing European brands to Italy
2001 We open the DK Company As group platform with our subsidiary BCEvolution
2004 Ilaria Badii and Fabiana Badii, Maurizio’s daughters, join the company
2011 Donato Caputi and Giuseppe Polieri join the family
2021 Join the company Andrea Carmenati in the BCEvolution
Oggi Badii clothing representative agency, the business of all our companies grows both in Italy and in Lazio thanks to the acquisition, season after season, of new brands
The gecko represents a lucky charm for Badii clothing representative agency, a symbol present in all the important moments of our long history
Our long history is studded with many experiences that we want to share:
1986 Badii were second in the world, after Armani, to market the jeans license for Laura Biagiotti
In the 1988 We bring the German company Lebek to Italy
1988 The Company create the Roccobarocco Jeans license for Swinger International Spa and manage the sales department for the following seven years
From 1988 to 2012 Agents for Lazio of Roccobarocco Jeans, Fendi Jeans, Versace Jeans e Byblos
1992 – 2000 Consultants for Pacific Trail (RIFLE / Fratini Group)
1995 – 2001 For Italy General Agents for Big Star
From 1995 to 2003 Lonsdale General Agents Italy
2001 Badii Fashion Group are the first to bring a Danish company to Italy with the Blend brand
– 2001 – 2016 Pierre Cardin Jeanswear (by Ahlers Group AG) Italy General Agents
2004 – 2006 General Agents in Italy for Puma Bodywear (Schisser Lifestyle GmbH)
2004 – 2011 In Lazio, Agents for Penny Black (Max Mara Group Spa)
2007 – 2011 Stefanel (Stefanel Spa) Agents Lazio
2010 – 2016 Italy General Agents for Mc Neal (by Peek & Cloppenburg group)
2014 – 2024 Nenette By Cotton srl, Distributor for Latium.
Badii Fashion Group was born from the constant interaction and integration between the various areas of interest of the group: Maurizio Badii e C. as Family Holding; Badii & Partners for the Italian market; the Wiz for Lazio and Sardinia; BCEvolution for the Italian market; the GEM Corporation for the distribution of fast fashion and the Ge.Co. for Licensing and consultancy, which is also responsible for retail research and management
Our activity, Badii clothing representative agency, is divided between the Italian Agency, Lazio, Retail and Licensing
Lazio we manage women’s brands positioned in the medium-high market segments as Agents and/or Distributors
Italy General Agents and/or Distributors for men, women and accessories for a market segmentation ranging from medium to high. Badii Fashion Group is considered by the foreign companies as their “branch” in Italy, or rather than opening up direct spaces for them, they entrust us with the task of promoting and managing their brands at 360° and consequently we have created an “outsourcing” structure, where to every single sector we involve the best professionals available on the market
Retail sector, we have opened and are still opening mono-brand points of sale nationwide in collaboration with the principal companies.
The Company has been going on since 1986 with Ge.Co. the Licensing activity for important Italian or foreign brands/griffes and also commercial consultancy.
For each brand entrusted to us, we create a “tailored suit”, both for agents and points of sale, thanks to the network that we boast throughout the country, capable of covering all market segments for men, women and accessories, with a lasting relationship and incessantly projected towards growth.
Competence, reliability, authenticity and passion are the basic ingredients of our identity, to build strong ties between the brands we represent and our customers: our desire is to make the different trends of an eclectic world like that of fashion interact
Our headquarters are located in Rome, in the EUR district, where we have an exhibition space of 3 thousand meters. This is where we welcome our customers, meet our agents and set up presentations of our brands.
A place that is more than just a showroom, where those who arrive are surrounded by creativity that is also expressed through artistic events that can be admired here
. . . is our family . . .
Maurizio Badii
CEO and founder of the grouo
info@badii.it
Chiara Moruzzi
Family Manager
Ilaria Badii
CSO Italy
ilariabadii@badii.it
Donato Caputi
CFO
dcaputi@badii.it
Fabiana Badii
CSO Lazio
fabianabadii@badii.it
Giuseppe Polieri
Distribution Manager
giuseppe.polieri@badii.it
Via Degli Artificieri 67 , ROMA – 00143, IT
Via Dei Granatieri 58-60 , ROMA – 00143, IT