Ge.co Badii was founded in 1987 and has always focused on Licensing and Consulting in the fashion industry across Italy and Europe.
Licensing involves building relationships between brands, designers, and potential producers interested in licensing agreements. Our role is to create and facilitate these connections.
We then bring these brands into the Badii & Partners or BCEvolution network to establish a distribution system for Italian and European markets.
In terms of consultancy, when companies do not want a general agent in Italy, we act as consultants. We build their distribution network similar to a general agency.
This process begins with in-depth research and marketing to identify where a potential brand fits into the market. We analyze its segments, consumers, and pricing strategy.
Our approach ensures a full-circle process, from brand development to its promotion and distribution to the final consumer.
In addition to licensing and consulting, Ge.co Badii specializes in opening franchised stores across the national territory. These agreements are made with companies and the primary brands we manage for Italy or Lazio.
The opening of these stores represents the highest form of vertical integration, from the producer to the end consumer. The goal is to shorten the supply chain and better manage distribution.
Ge.co Badii remains committed to optimizing every phase, from brand conception to the final sale, providing comprehensive support in the fashion industry.
