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Badii Fashion Group Magazine: Dear Friends . . . this year our company will celebrate 90 years in business . . . and today, as then, enthusiasm is the “fuel” of our way of working . . .
In the last few short years, the fashion world has revolutionised its ways of operating, and we have dutifully aligned ourselves with or even done our utmost to anticipate what the future holds.
We could retrieve quotes that testify to the changes over the centuries . . . Heraclitus, a pre-Socratic Greek thinker, said that ‘Everything flows. Nothing is as lasting as change’ or Tolstoy, the Russian writer and philosopher reported that “Everyone thinks about changing the world, but no one thinks about changing himself” . . . well, it is precisely in this last thought that we must address it.
Our structure is making a very determined push to offer itself to all of you as consultants on how to face the new challenges, and we are investing in the research of new products, in targeted communication on social media, and also, and you are all invited to participate, in opening ‘tables’ to face the near future together.
On the occasion of the “SUMMER PARTY” on 8 July 2024, we launched the Payoff ‘ . . . the Brand is us . . . .‘ and let it be clear, the “WE” refers to each and every one of your sales outlets: reappropriate your professionalism, leading with determination and a smile on your lips, your customers to trust your choices, that is, to wear what you truly consider to be ’a tailor-made suit” for each and every consumer and make her feel more and more desirable .
All of us together can transform the changes taking place into opportunities to grow, finally and serenely again, or “together in the future” . . . . and to convey this journey, we have thought of a space, a BADII FASHION GROUP news section, where we can share the thousands of ideas and opportunities that all of us together are going to propose.
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