Founded in 1999 in Denmark, ICHI is a brand that celebrates individuality and self-expression through vibrant, authentic, and accessible fashion. Part of the prestigious DK Company group, ICHI has evolved from its Scandinavian roots to become a global brand present in over 45 countries.
Our mission is simple: to see fashion as a tool to empower every woman, encouraging her to be exactly who she wants to be. With an open and inclusive approach, we create pieces that are more than just clothes, but a blank canvas to tell your personal story with confidence and creativity.
ICHI’s aesthetic blends the minimalism typical of Danish design with a bold twist, resulting in sophisticated yet playful collections. They focus on thoughtful details, hand-crafted prints, and versatile silhouettes that effortlessly fit into the modern wardrobe.
From the office to leisure time, to special occasions, ICHI collections accompany the modern woman through every moment of her day. The offering ranges from high-quality jeans to figure-hugging knitwear, from expressive tops to accessories that complete every look.
“We firmly believe that fashion should be high-quality yet affordable, allowing everyone to experiment with different styles without compromise.” Choosing ICHI means embracing an effortless style, where practicality meets glamour.
Badii Fashion Group
Ichi, part of the DK Company group, joined the Badii Fashion Group brand portfolio in 2001 as Master Agency Italia and Agenzia Lazio.
CONTACT ICHI MASTER AGENCY ITALIA
Badii Fashion Group
Via dei granatieri 58, Roma 00143
Telefono +39 06 502 0400
customerservice@badii.it