To mark the 90th anniversary of Badii Fashion Group, Il Messaggero published an article celebrating this milestone.
Below is an excerpt from the article by the wonderful journalist Karen Leonardi.
From the miniskirt to the present day, 90 years of history of the Badii Group.
It was among the first fashion agencies in the 1960s to launch the miniskirt in Rome, one of the most revolutionary symbols in the history of postwar Italy, still traditionalist. And now the Badii Fashion Group, an all-Italian story founded in 1935 by Bruno Badii and born as a street vendor, turns 90. At a time when the capital was experiencing the cultural ferment of the Piper Club, cinema, and la dolce vita, the agency’s vision opened the city to international tastes, thanks in part to the arrival of Maurizio Badii, who joined the family business in 1969.
If the “mini”— the short skirt imported from Swinging London — is causing a stir for its audacity, it’s because behind it lies a network of agents and showrooms that made it accessible to large-scale retailers… CONTINUE READING THE BADII ARTICLE IN “IL MESSAGGERO”.