Founded in 1993 in the town of Vejle, Denmark, Blend has become one of the most iconic and respected menswear brands in Europe. With a strong heritage rooted in Scandinavian craftsmanship, the brand stands out for its deep passion for denim and its ability to interpret contemporary trends with an authentic and unpretentious approach. Blend is more than just a fashion brand, but a manifesto for the modern man who lives dynamically and seeks a wardrobe that reflects his genuine personality, combining quality construction and bold design.


The beating heart of every Blend collection remains jeans, offered in a wide range of fits and washes designed to offer comfort and durability in any situation. However, the Blend universe extends far beyond denim: from urban-inspired graphic T-shirts to versatile shirts, functional outerwear, and meticulously crafted knitwear. Each piece is designed to be “rough and ready,” perfect for those seeking a polished yet relaxed look, ideal for both everyday urban challenges and leisure wear, ensuring versatility that adapts to any moment of the day.
Part of the prestigious DK Company group, Blend shares a vision of democratic and impactful fashion, summed up in the philosophy of offering “more for less.” The brand is committed to ensuring high quality standards at competitive prices, making Scandinavian style accessible to a global community of men who don’t compromise on quality. Choosing Blend means embracing a concrete and ever-evolving approach to fashion, celebrating individuality through enduring pieces, a rebellious spirit, and a constant focus on stylistic innovation.



Badii Fashion Group
Blend, part of the DK Company group, joined the Badii Fashion Group brand portfolio in 2001 as Master Agency Italy and Agenzia Lazio
CONTATTI BLEND MASTER AGENCY ITALIA
Badii Fashion Group
Via dei granatieri 58, Roma 00143
Telefono +39 06 502 0400
customerservice@badii.it
