Founded in 1999 in Denmark, Solid embodies the soul of contemporary Scandinavian menswear. The brand was created with the aim of offering a modern and versatile wardrobe for the fashion-conscious man who seeks pieces that perfectly balance a relaxed style with a touch of urban elegance. Part of the prestigious DK Company group, Solid has constantly evolved, becoming a reference point in over 30 countries thanks to a DNA that combines minimalist aesthetics and streetwear attitude.
Solid’s philosophy is based on three essential pillars: uniqueness, allowing every man to express his personality authentically; superior quality materials, evident in every stitching and detail; and adaptability. Each collection is designed to follow the dynamic pace of everyday life, offering staple pieces—like perfectly tailored jeans, refined knitwear, and graphic T-shirts—that seamlessly integrate into different markets and lifestyles, without ever losing their distinctive identity.
The Solid world isn’t a static entity, but a universe divided into different capsule collections, each with a unique mood and story to tell. From the more utility and workwear lines to the NOOS (Never Out Of Stock) pieces always available to retailers, the brand focuses on meticulous production and refined design. Choosing Solid means embracing a look that’s both timeless and cutting-edge, designed for those who face the day with confidence and a youthful, spontaneous spirit.
Badii Fashion Group
Solid, part of the DK Company group, joined the Badii Fashion Group brand portfolio in 2001 as Master Agency Italia and Agenzia Lazio.
CONTACT SOLID MASTER AGENCY ITALIA
Badii Fashion Group
Via dei granatieri 58, Roma 00143
Telefono +39 06 502 0400
customerservice@badii.it