The Sandro Ferrone company has its roots in the enthusiasm and desire for rebirth of post-war Italy. It all began in the 1950s with the intuition of Erasmo Ferrone, a textile merchant who was the first to recognize the potential of ready-made “American-style” clothing, compared to the classic tailored suits of the time. Building on his father’s example, his son Sandro Ferrone founded a small knitwear workshop in Rome in 1958, sparking an extraordinary entrepreneurial adventure that, starting in the 1960s, established itself as the undisputed leader in the wholesale and distribution market.
Over the decades, the Roman brand has dressed women of entire generations, even entering the history of Italian cinema and costume: from the famous dressing gowns worn by Sophia Loren in the Oscar-winning film “Two Women” to the iconic dress sported by Lorena Forteza in the cult ballroom scene in “The Cyclone.”
Today, the Sandro Ferrone brand is synonymous with contemporary design at an excellent quality-price ratio, designed to enhance and dress women in every way and for every occasion, from formal office wear to the most elegant evening dresses. The brand’s success lies in its ability to interpret an authentic and versatile femininity, attentive to international trends yet rooted in Italian taste and tailoring. This inclusive vision has led the group to expand not only through a dense network of single-brand stores and franchises throughout Italy and Europe, but also to conquer non-EU markets and develop projects dedicated to the curvy world, cementing Sandro Ferrone as a global reference for those seeking a modern, refined, and accessible style.
Badii Fashion Group
Sandro Ferrone is part of the Badii Fashion Group brand portfolio as the Lazio Agency.
CONTACTS SANDRO FERRONE AGENZIA LAZIO
Badii Fashion Group
Via dei granatieri 58, Roma 00143
Telefono +39 06 502 0400
agenzialazio@badii.it